Case Studies

Worked examples 12 studies · Written and walkthrough

Worked examples

Walkthroughs
Rebuilds
Failures

Case studies in this library are teaching material, not marketing. Each one follows a real situation from the starting position through the decisions taken, the data seen at each point, and the outcome — including the cases where the conclusion was to stop spending.

Client details are anonymised and figures are presented as ranges or indices where confidentiality requires it. What stays intact is the reasoning: what was tried, what the evidence said, and what would be done differently.

Level All levels

Content 12 studies

Format Written and walkthrough

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What you learn

The six things this
track is built around

Account rebuilds

Inherited accounts restructured from the ground up, with before and after reporting logic.

Tracking recoveries

Measurement that was quietly wrong for months, how it was found, and what it changed in the reporting.

Creative test cycles

Full paid social testing cycles with the hypotheses, the results and the conclusions drawn.

Scaling attempts

What happened when budgets doubled, where efficiency broke and how the plan was adjusted.

Channel expansions

Adding a channel to a working mix, and the cases where the new channel did not earn its place.

Failures worth studying

Campaigns that did not work, analysed openly, because the diagnosis is the useful part.

Structure

The modules, in order

Modules run in sequence because each one assumes the previous one. Experienced specialists usually start partway through, which we agree before the plan is written.

Included 12 studies

Plus the templates and checklists attached to this track, which stay yours after the training ends.

Restructures, Performance Max migrations, branded traffic debates and budget reallocation studies.

Paid social

Creative testing programmes, audience consolidation and attribution disputes.

Analytics

GA4 migrations, event schema corrections and reconciliations between platforms.

Programmatic

Inventory quality clean-ups, deal comparisons and incrementality testing.

Strategy

Repositioning, offer changes and channel mix decisions with the numbers behind them.

Team process

In-house teams changing how they plan, test and report, and what improved as a result.

Who it is for

This track fits you if

Specialists who learn best from worked examples

Teams debating a decision they have not made before

Managers evaluating a proposed approach

Learners preparing for interviews

Outcomes

By the end you can

See a full decision sequence rather than a highlight

Recognise the pattern behind your own situation

Learn from documented failures at no cost to you

Build an argument from evidence rather than opinion

Pricing on request

We do not publish price lists. Every plan is quoted individually after we look at your channels, your team size and the level you are starting from.

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